Target accounts
- Target sectors and accounts
- Decision-makers identified
- Prioritised outreach list
All services
Business development
Business developmentBusiness development and B2B sales support
Find new customers, price work properly and keep opportunities moving.
Best for B2B businesses with capacity to fill and no dedicated sales function.
A 3D chart of revenue rising from its starting level to more than 25% higher.
Signs your sales need more structure
- Most work comes from a few customers or word of mouth.
- Quotes go out but are not followed up.
- You are not sure every job makes the margin it should.
What our business development service includes
Outreach and meetings
- Introductions and outreach
- Meetings arranged
- Capability statement prepared
Bid and tender submissions
- Customer tenders and bid submissions
- Proposal writing support
- Clarifications and negotiation
Pricing and margin
- Job costing model
- Quotation reviews
- Margin tracking by job
Pipeline and follow-up
- CRM set-up
- Opportunity tracker
- Monthly pipeline review
You receive
- Target-account list
- Opportunity tracker
- Pricing review
Experience behind SANAD
- 25%+revenue growth achieved through pricing, costing and business development
- 15+years in commercial roles: client accounts, tenders, pricing and contract negotiations across several industries
- 2languages: meetings, proposals and negotiations in English and Arabic
How we work
Retained
Ongoing business development, reviewed monthly.
Project
One bid, pricing model or target-market push.
Advisory
A review of your pricing, proposals or sales approach.
Questions
Do you sell on our behalf?
We open doors, arrange meetings and support proposals. You stay in control of customer relationships and final pricing.
Do you only work in certain sectors?
No. We work with B2B businesses in any sector, and learn your market and customers in the first two weeks.
Do you help with tenders?
Yes: bid preparation, pricing, clarifications and negotiation.
Start with a two-week review
One priority, a fixed fee quoted before we start, and a prioritised action plan.
